雷科技
News update, October 13: Mr. Liu was driving normally when a Romoss power bank inside his backpack suddenly ignited, sparking heated discussion online.
Thick white smoke billowed out of the backpack the moment it caught fire, completely obscuring his view inside the vehicle.
Mr. Liu immediately slowed down, turned on his indicator, and pulled over urgently. He grabbed the still-smoking backpack and tossed it onto an open area by the road. Fortunately, no one was injured in the incident.
Property damage, however, was unavoidable. A ¥1,500 shopping card inside the bag was charred beyond recognition. The backpack itself, worth around ¥500, was also destroyed. All in all, nearly 2,000 yuan went up in flames.
Image source: Weibo
When something like this happens, you’d surely go to the manufacturer to demand an explanation, right?
But what Mr. Liu encountered next was truly exasperating. He looked up multiple public phone numbers from Romoss’ business registration records and called each one, only to find all of them disconnected.
The online channels were no better. When he visited Romoss’ official store on the e-commerce platform, he discovered all its power bank products had quietly been removed from sale long ago.
Unreachable phone lines plus pre-emptively delisted products. To me (Xiao Lei), this whole sequence of actions reeks of preparing an escape route in advance and going dark once trouble strikes.
Back in June last year, Romoss officially recalled nearly 490,000 faulty power banks due to defective cell raw materials, which posed fire hazards.
Following the recall, Romoss also announced a six-month full shutdown to carry out comprehensive rectifications.
Image source: Weibo
Yet despite repeated rectifications, the problems persist, with blazes occurring one after another. This begs the question: is the cost of breaking the law simply too low?
Not long ago, another consumer shared his ordeal. While staying at a hotel, his Romoss power bank caught fire spontaneously overnight as it was charging.
Thankfully, no one was hurt, but the hotel’s walls and nightstand were damaged by the fire, and sorting out compensation afterward turned into a whole mess.
After the incident gained traction, regulators issued a public statement. They noted they were aware of the power bank fire and had summoned relevant executives from Romoss.
Mr. Liu’s specific complaint will also be referred to the local market supervision bureau for further investigation and handling.
From an ordinary consumer’s perspective, Xiao Lei Bibi (ID: xiaoleibbb) has several pressing questions. Beyond the two units that have already caused accidents, how many other Romoss power banks on the market still harbor hidden safety risks? What exactly was addressed during that high-profile six-month overhaul last year? And what should be done about existing products not covered by the recall list?
For power banks, safety must always come first. Capacity, appearance and price are secondary considerations.
Romoss is a veteran brand in the industry. It once won over many consumers with cost performance. Quite a few friends around Xiao Lei got their very first power bank from Romoss.
But repeated combustion incidents keep eroding consumer trust. Does the brand truly deserve the people who once supported it?
Image source: Weibo
Rectifications must not be merely cosmetic, nor should production halts be a ploy to lie low. After the recall last year, the brand suspended operations for half a year, yet problems persisted once production resumed. Even units outside the recalled batches caught fire, proving that the overhaul was fundamentally inadequate.
That said, evasive PR tactics such as disconnected phone lines and delisted products solve nothing — they will only wear down the brand’s reputation completely. A responsible brand should step forward immediately when problems arise, carrying out recalls and offering compensation where due. It should not hide and go silent, leaving consumers to suffer losses with no recourse.
Lastly, a reminder to everyday consumers: do not buy power banks solely for low prices.
Always choose brands with official 3C certification, and opt for products with a solid track record and reliable after-sales service. Steer clear of those unbelievably cheap items claiming tens of thousands of milliampere-hours for just a dozen yuan. Saving a few tens of yuan means gambling with your personal safety — it is never a worthwhile trade-off.
One final question: Have you ever used a Romoss power bank? Feel free to share your thoughts in the comments section. Let’s discuss it together.
