ECOVACS Makes Big Moves at IFA: Its Full‑Range Home Robots Take Europe by Storm

This is IFA. Having toured the exhibition halls, I’m blown away by the strength of Chinese tech this year.

Chinese robot brands dominate large swathes of the show floor.

ECOVACS runs one of the most eye‑catching booths. Last year, ECOVACS mostly showcased individual products and innovative functions.

This year, it feels more like a full‑fledged tech‑brand showcase.

Take this massive display pillar, for example. It integrates its four globally‑popular product lines, delivering a powerful visual impact even from far away.

On closer inspection, you will spot the brand’s slogan dotted all over the space, creating a highly unified brand aesthetic.

Let’s step inside and see what surprises ECOVACS has prepared for international visitors.

This is the DEEBOT robot, built exclusively for floor‑care duties.

Packing AIVI visual recognition, roller live‑water washing, and full‑domain voice control, it handles vacuuming, mopping and floor washing all‑in‑one.

Its third‑generation OZMO Roller live‑water washing technology has already racked up more than 2.8 million global sales. The technical pathway pioneered by ECOVACS has now become an industry‑wide standard.

Over 38 million households worldwide use ECOVACS products, sold across more than 180 countries and regions.

These figures represent overwhelming dominance within the robot vacuum sector.

No wonder ECOVACS has held the global No.1 position in robot vacuums for eleven consecutive years.

This machine effortlessly glides across windows—it’s the WINBOT window-cleaning robot.

Cleaning windows manually is both dangerous and labor-intensive, making WINBOT the perfect solution.

Here’s something striking: globally, two out of every three window-cleaning robots sold are made by Ecovacs.

Window-cleaning robots have now become Ecovacs’ second-largest product category.

The unit lying on the lawn is the GOAT robotic lawn mower.

Equipped with RTK centimeter-level positioning, AI-powered obstacle avoidance, and dual-blade cutting systems, it can fully mow a 2,500-square-meter lawn in half a day.

Unlike users in China, overseas consumers typically have larger backyards—and they’re genuinely committed to regular lawn maintenance. That’s why GOAT has gone viral overseas in recent years.

New categories—including window-cleaning and lawn-mowing robots—have achieved over 110% year-on-year growth for three consecutive years, driving overall company growth by more than 15%.

Ecovacs has extended its terrestrial expertise underwater.

The ULTRAMARINE P1 pool-cleaning robot delivers an ultra-strong suction rate of 18,200 LPH and features a dual-layer filtration system—effortlessly removing silt, grime, and debris from pool floors.

Also on display is this fluffy little companion—a true AI-powered interactive robot that learns your habits through repeated interaction, growing increasingly intuitive the longer you use it.

Did you feel it? Autonomous home chores aren’t just theoretical at Ecovacs—they’re a reality.

From floors and windows to lawns and swimming pools, every surface is comprehensively covered.

Ecovacs has transformed leadership in a single product line into category-wide dominance.

Ecovacs has firmly secured its position as the world’s No. 1 home robotics brand.

From September 4–8, the world’s largest consumer electronics and home appliance exhibition—IFA 2026—is being held in Berlin.

As the “most influential new media outlet covering IFA” widely recognized and endorsed by the global AI community, LeiTech has deployed its largest and highest-caliber reporting team ever to Berlin this year. Adopting a “2+N” model—featuring two live hosts plus multiple on-site editors and backend editors—LeiTech is delivering comprehensive, real-time, and immersive coverage of IFA 2026. Key focus areas include the integration of AI agents with home appliances and hardware; the convergence of robotics technologies with residential scenarios; emerging trends in human-vehicle-home digital lifestyles; and how Chinese brands are showcasing their innovations on the global stage.

LeiTech’s IFA 2026 reporting team is currently on the ground in Berlin, working intensively to deliver frontline coverage—stay tuned!