雷科技
On September 4, IFA 2026 officially kicked off in Berlin, Germany. As one of the world’s three major consumer‑electronics exhibitions, this year’s IFA drew over 1,900 exhibitors from 49 countries and regions under the theme “The Future is Now”. The Leitech IFA26 Reporting Team, dispatched by Leitech (ID: Leitech), has arrived on‑site in Berlin to deliver on‑the‑ground, comprehensive and first‑hand coverage of IFA 2026.
This year, Changhong showcased its brand‑new lineup of AI home appliances spanning TVs, refrigerators, air conditioners, washer‑dryers, and kitchen‑bath products. It further integrates AI technology into real‑life scenarios, charting a new direction for Chinese home‑appliance brands in their global expansion.
(Photograph credit: LeiTech IFA Reporting Team)
Judging from the products on display, AI is emerging as a key technical foundation for Changhong to unify the whole‑home smart‑appliance experience.
Televisions remain one of the core offerings at Changhong’s IFA booth this year. Its brand‑new lineup of soothing‑aesthetic AI TV RGB Mini‑LED products makes a collective debut, including new models such as the flagship Light‑Chasing Q60S Pro, Gold‑Label T70S and D7S Ultra, catering to the needs of diverse household users. Changhong’s showcased RGB Mini‑LED TVs indicate that RGB Mini‑LED will stand as a major trend for future television development.
(Photograph credit: LeiTech IFA Reporting Team)
Beyond that, Changhong has further integrated AI technology into its TVs. The industry‑first AI fitness platform “Changhong Le Dong” made its debut alongside the new products. It offers content including fat‑burning workouts, Pilates, Baduanjin, aerobic training, strength exercises, parent‑child interactions and wellness routines for the elderly. Powered by AI computing capacity, the platform delivers real‑time voice‑based motion guidance and posture correction.
In other words, Changhong no longer views the TV as a mere information‑display device. Instead, it explores how AI can enable richer two‑way human‑device interaction, allowing televisions to blend more seamlessly into household living scenarios.
Changhong has also leveraged AI to elevate the user experience of its air conditioners. The AI human‑sensing air conditioner on show is equipped with an AI radar smart eye. It detects the positions and movement trajectories of family members and automatically adjusts air‑delivery modes based on distance. It delivers rapid temperature adjustment for far‑away users and switches to gentle airflow for those nearby to avoid direct blowing onto people for greater comfort. The unit can also cut power consumption automatically when the room is unoccupied, striking a balance between comfort and energy efficiency.
(Photograph credit: LeiTech IFA Reporting Team)
Refrigerators and washer‑dryer products follow a similar logic. The M Fresh refrigerator combines AI intelligent regulation with long‑lasting fresh‑keeping technology to deliver smart preservation tailored to household food‑storage needs. The fully self‑cleaning AI Starry‑Sky washer‑dryer set links washing and drying workflows via AI sensing. It takes care of both fabric care and device self‑cleaning, further integrating formerly separate laundry, drying and equipment‑maintenance processes.
(Photograph credit: LeiTech IFA Reporting Team)
In kitchen‑related scenarios, Changhong has built three major product matrices: AI‑powered healthy kitchen solutions, whole‑house water solutions, and premium AI small home appliances.
The AI Hourlight Cooking Center integrates range hood, stove, steam‑bake and other functions, equipped with AI intelligent cruise smoke‑sensing and air steward technologies. The whole‑house water solution connects household water links including drinking and laundry via AI intelligent purification. In other words, Changhong has not only delivered AI capabilities for individual devices, but also built a holistic AI ecosystem for kitchen scenarios through end‑to‑end solutions.
Beyond its AI hardware lineup, another key message Changhong conveyed at IFA lies in the further advancement of its global strategy.
On the opening day, Grundig, the premium European home‑appliance brand, unveiled new core products including TVs, refrigerators, washer‑dryer sets and air conditioners at Changhong’s booth. The two parties sealed an in‑depth strategic partnership back in March this year covering category licensing expansion, product innovation and brand operation. The demonstration of their joint achievements at IFA signals that Changhong is deepening its footprint across the European market through synergy among brands, products and sales channels.
(Photograph credit: LeiTech IFA Reporting Team)
Changhong’s booth at this year’s IFA shows that the company is shifting from the old‑style “going out”, meaning simple product exports, to the new‑era “going in” — enabling its AI‑powered products and ecosystems to truly integrate into local households.
This transition reflects Changhong’s years‑long brand building within the European market. It also illustrates how AI technology is empowering a growing number of Chinese manufacturers to boost their global competitiveness. As a pragmatic player in this wave, Changhong leverages AI to solve real‑life nuisances, presenting the new face of Chinese intelligent manufacturing to the world.
It is believed that with this IFA appearance, Changhong can better communicate its brand value to the European market and steadily gain traction among local families.
From September 4–8, the world’s largest home appliance and consumer electronics exhibition—IFA 2026—is being held in Berlin.
As the “most influential new media outlet for IFA reporting”—globally recognized for its authoritative AI coverage—LeiTech has dispatched its largest and highest-caliber reporting team to date to Berlin. Employing a “2+N” model (two live hosts + multiple on-site editors + multiple backend editors), LeiTech is delivering comprehensive, immersive, and exclusive on-the-ground coverage of IFA 2026—with special focus on AI Agents integrated with home appliances and hardware, robotics applied to home environments, emerging trends in human-vehicle-home digital lifestyles, and Chinese brands’ global stage presence.
The LeiTech IFA 2026 Reporting Team is actively producing content from Berlin—stay tuned!
