At IFA, TCL demonstrated its confidence and ambition for the AI era.

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IFA 2026 officially opened in Berlin, Germany, on September 4. One of the world’s three major consumer‑electronics trade shows, this year’s IFA drew more than 1,900 exhibitors from 49 countries and regions under the theme “The Future is Now”. The Leitech IFA26 Reporting Team, dispatched by Leitech (ID: Leitech), has arrived in Berlin to deliver on‑site, comprehensive and first‑hand coverage of IFA 2026.


At this edition of IFA, TCL set up a large‑scale booth with an imaginative name — “Inspiration Habitat”. Covering TVs, monitors, smartphones, tablets and smart glasses, as well as air conditioners, refrigerators and washing machines, plus printed OLED and photovoltaic products, TCL’s exhibition spans smart terminals, semiconductor displays and new‑energy photovoltaics.


Televisions still take centre stage.


This year TCL keeps SQD‑Mini LED as its core highlight, with the flagship X11L prominently positioned at the booth’s centre. It features up to 20,736 backlight zones and a peak brightness of 10,000 nits, with further improvements in quantum‑dot performance, colour gamut and anti‑reflective screen capabilities.


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Image Credit: LeiTech IFA Reporting Team



Specifications may not paint a vivid picture, but viewed on‑site at IFA, SQD‑Mini‑LED is engineered to tackle colour purity, halo effects, low‑reflective performance and overall set thickness. Since the start of this year, TCL has rolled out this technology across its Q10M, Q9, T7 and other series, expanding coverage to more mainstream price segments.


What’s more, TCL has implemented end‑to‑end AI on its TVs. Running Google TV with Gemini, the system consolidates nearly all major overseas streaming platforms. Coupled with Gemini‑powered AI interaction and TCL’s underlying hardware and software expertise, the TCL booth ranks among IFA’s top destinations for television innovations this year.


Beyond SQD‑Mini‑LED, TCL CSOT showcased a range of printed‑OLED products, including the world’s first 28‑inch foldable portable printed‑OLED desktop display, a 27‑inch 4K 3BL monitor, and random‑depolarization eye‑friendly laptop panels.


Compared with conventional evaporated OLED, printed OLED is widely expected to cut material waste, bring down manufacturing costs and optimise pixel architecture.


In addition, TCL’s newly launched P80‑series smartphones and TAB A1‑series tablets were on‑site. The biggest highlight remains the NXTPAPER “Future Paper” technology featured on the P80 Ultra.


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Image Credit: LeiTech IFA Reporting Team



This is an innovative eye‑care display technology that sits between conventional LCD/OLED panels and classic E‑Ink screens. It supports seamless switching between Max Ink mode and colourful Paper mode. TCL has kept refining this technology since 2020. Earlier generations were largely built on LCD, while this iteration marks its first‑ever implementation on AMOLED.


NXTPAPER technology is also adopted by the TAB A1 Plus, a large 12.2‑inch tablet with a 3:2 aspect ratio. Paired with a 10,000 mAh battery, it is clearly optimized for reading and light‑duty productivity.


Thunderbird iO and GT Max were also present at TCL’s booth. Both products have already launched in China, and IFA serves mainly as their consolidated showcase for overseas markets.


The GT Max stays focused on audio‑visual performance, featuring a 59‑degree field‑of‑view, Dolby Vision and B&O‑tuned audio. The iO is more noteworthy: it integrates an AI assistant, display capability and everyday‑wearable eyewear form factor. This time the manufacturer even highlights “continuous memory” and proactive reminders as core features, enabling the glasses to record daily information and proactively suggest follow‑up actions.


From TVs and monitors to smartphones, tablets and smart glasses, display technology remains TCL’s most distinct technical backbone.


Meanwhile, TCL has equipped its Blue‑Whisper P7 Ultra (overseas model: FreshIN 3.0 Ultra) air‑conditioner with millimetre‑wave radar. It detects bodily movements during sleep to dynamically adjust temperature and airflow speed. It also learns users’ sleeping habits to generate personalised sleep temperature profiles.


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Image Credit: LeiTech IFA Reporting Team


According to TCL, its locally‑run energy‑saving model can deliver up to 40 % power savings.


Refrigerator innovation keeps focusing on preservation. TCL exhibited its deep‑cool dual‑magnet fresh‑keeping refrigerator, which extends magnetic‑field technology from the refrigeration compartment to the freezer. The brand aims to retain as much original texture as possible for steak and seafood even after 100 days in frozen storage.


Also making its debut is the TCL heat‑pump Super‑Drum washer‑dryer combo. Designed to fix the common pain points of slow and incomplete drying on conventional all‑in‑one laundry units, it claims to finish a quick‑dry cycle in just 30 minutes.


Furthermore, TCL showcased the dual‑screen AI smart lock K11D Pro, palm‑vein door lock D2 Pro with Matter support, and the AiMe robot built for families with children. It is clear that TCL is turning AI from a marketing buzzword into real‑world upgrades across sensing, control, energy efficiency, home security and user interaction.


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Image Credit: LeiTech IFA Reporting Team



Another unexpected exhibit zone is photovoltaics. TCL brought the SunPower Origin residential photovoltaic modules, boasting a maximum output of 505 W and a conversion efficiency of 24.8 %, while its commercial‑industrial variant hits 615 W.


Televisions remain its most powerful access point, and display technology its deepest technical foundation. Meanwhile, smartphones, tablets, smart glasses, air conditioners, laundry appliances, security devices, robots and photovoltaic products are gradually being woven into one ecosystem. Together with NXTHOME, TCL keeps pushing the boundaries of AI‑powered home living.


Nevertheless, it still remains to be seen how many genuinely valuable cross‑device linkages can be achieved and how fast NXTHOME can gain adoption in more households. Even so, TCL has clearly forged its own successful path, as evidenced by its showcase at IFA.


From September 4–8, the world’s largest home appliance and consumer electronics exhibition—IFA 2026—is being held in Berlin.


As the “most influential new media outlet covering IFA” globally—widely recognized for its authoritative coverage of AI trends—LeiTech dispatched its largest and highest-caliber reporting team to date to Berlin. Deploying a “2+N” model (two live hosts + multiple on-site editors + multiple backend editors), LeiTech is delivering real-time, multidimensional, and first-hand coverage of IFA 2026—focusing on AI agents integrated with appliances and hardware; robotics technologies applied to home environments; emerging digital lifestyle trends across people, cars, and homes; and the global presence of Chinese brands.


The LeiTech IFA2026 Reporting Team is currently conducting intensive on-the-ground coverage in Berlin—stay tuned!

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