雷科技
On September 4, the 102nd IFA Berlin officially kicked off. Leitech (ID: leitech) has dispatched its largest‑ever reporting team to Berlin to deliver ongoing on‑site coverage: https://www.leikeji.com/article/79181.
Chinese brands have long been a staple at every edition of IFA, and this year is no exception. ECOVACS, a renowned home robot brand, showcased its full‑range robot portfolio covering five key scenarios: floor cleaning, vertical‑surface cleaning, yard maintenance, underwater operations, and companion robotics. Meanwhile, ECOVACS held a press conference, where Qian Cheng, the company’s CEO, shared its technology and product philosophy on stage.
(Photograph credit: LeiTech Reporting Team)
Qian Cheng stated that ECOVACS is not content with a single product category. Instead, it develops a full‑range product lineup to enable its robots to cover every scenario for users and their households.
(Photograph credit: LeiTech Reporting Team)
To achieve this goal, ECOVACS makes massive investments in R&D. Building on its technical achievements, it has developed a universal technology base applicable to products across various categories.
At ECOVACS’ exhibition booth, we saw its complete robot ecosystem, comprising the DEEBOT X12S, WINBOT W3, GOAT robotic mower, ULTRAMARINE pool‑cleaning robot, and MAOTUAN companion robot, among others.
Among them, the pool‑cleaning robot stood out as the most intriguing. Designed for pool maintenance, it navigates every nook and cranny inside the pool to take over heavy‑duty, complex cleaning work from humans.
(Photograph credit: LeiTech Reporting Team)
This brings about a challenge: wireless signals such as Wi‑Fi and Bluetooth get blocked when robots operate underwater. To address this, ECOVACS has come up with a clever solution by equipping the unit with a floating relay station. Interestingly, the relay station runs on solar power, which means no charging is required, making it highly practical for outdoor scenarios.
(Photograph credit: LeiTech Reporting Team)
In addition, to demonstrate its cleaning performance in a more intuitive manner, ECOVACS set up an outdoor exhibition area on‑site, where the WINBOT W2S window‑cleaning robot worked diligently on a massive glass panel. Light rain fell over Berlin that day, yet the ECOVACS robot kept the entire glass surface spotlessly clean. This display drew numerous passers‑by who stopped to watch and take photos.
(Photograph credit: LeiTech Reporting Team)
At IFA, ECOVACS not only presented its technologies and showcased products, but also highlighted its achievements. Graham Earnshaw, Chief Content Officer of Forbes China, shared his insights into the global home‑robotics industry and voiced recognition of Chinese robot brands. According to the 2026 Forbes China Home Robot Brand Survey report, ECOVACS claimed the title of “World’s No.1 Home Robot Brand” with an overall score of 8.56.
(Photograph credit: Ecovacs)
ECOVACS also boasts impressive sales performance. According to CEO Qian Cheng’s keynote speech, ECOVACS‑brand revenue rose 26.82% year‑on‑year in the first half of 2026. Overseas revenue accounted for nearly half of total revenue, and exceeded 51% for the first time in the second quarter. Overseas revenue from non‑vacuum‑robot categories jumped 75.1% year‑on‑year, reflecting strong momentum from its new product lines.
These figures demonstrate ECOVACS’ counter‑trend revenue growth and remarkable success in global expansion. Frankly speaking, competition in China’s home‑robotics sector has grown extremely fierce, while overseas markets still hold substantial room for growth.
Faced with intensifying market rivalry, ECOVACS continues to leverage technology and ecosystem to break through bottlenecks. As a veteran brand with years of deep‑rooted experience in home robotics, ECOVACS possesses robust underlying technical capabilities. Its accumulated technical achievements can be continuously reused across new product categories. Whether for vacuum robots, robotic mowers or pool‑cleaning robots, despite differing product categories and application scenarios, core capabilities such as cleaning and obstacle avoidance remain universal.
Furthermore, ECOVACS’ full‑category strategy significantly boosts user repurchase potential. As AI‑driven capabilities for home robots keep advancing, cross‑device collaboration among different product lines will become tighter, giving rise to more innovative use cases. In this context, ECOVACS, with its complete home‑robot product ecosystem, is bound to gain an edge in the next round of market competition.
From September 4–8, the world’s largest consumer electronics and home appliance exhibition—IFA 2026—is being held in Berlin.
Recognized globally as the “premier new media outlet for IFA coverage”—and lauded by the AI community for its authoritative reporting—LeiTech has dispatched its highest-caliber, largest-ever reporting team to Berlin this year. Deploying a “2+N” model (two live hosts + multiple on-site editors + multiple backend editors), LeiTech is delivering immersive, real-time, first-hand coverage of IFA 2026—focusing on the integration of AI agents with appliances and hardware, the convergence of robotics technologies with home-life scenarios, emerging digital lifestyle trends across people, vehicles, and homes, and the global stage presence of Chinese brands.
The LeiTech IFA 2026 Reporting Team is actively covering events on the ground in Berlin—stay tuned!
